The Billion Dollar Blindspot

The Billion Dollar Blindspot

What the Elvie-Willow Deal Really Means for the Future of Femtech

A candid look at the risks, realities, and road ahead for women’s health innovation.

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Maryann
Mar 31, 2025
∙ Paid

This isn’t our usual newsletter. Today’s issue breaks down one of the most significant shakeups in femtech to date: Willow’s acquisition of Elvie, a distressed sale that reveals deeper fault lines across the women’s health innovation landscape.

FemmeHealth Ventures Alliance is your trusted source for investor-grade insight into women’s health technology.…

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